IGENOKI  |
To incorporate graphics into our daily lifestyle. This was Takuya Oi’s concept when he founded his graphic design studio called ELEPHANT FOOT (2004) in Kochi Pref., located on the Shikoku Island of Japan. He then launched “igenoki” brand in 2006 to create his own product collections using his graphic concept by incorporating human, animal and nature as one. The name “igenoki” was taken from the actual name of his hometown in Kochi. It is literally spelled “god mother of earth” in Japanese, thus incorporated as the sub-name of his brand. |
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