BND
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Brandnewdesign is a nonconforming, meteoric intentions that became products. Since the year 2000, Alain Jost, based out of Switzerland, maintains his hands-on style of designing everyday products. Experiments with prototypes are essential, because Alain Jost always keeps an eye on the unexpected and he believes in the cross-contamination of different ideas.
The challenge is the coherence of an object: human behavior, shape, function and materials must play together in a nifty way. This approach leads to brandnewdesigns that are eyebrow-lifting and jaw-dropping, unusual ideas for usual situations.
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